MENU DESIGN

A menu is more than a list of dishes—it is a strategic tool that shapes guest perception, supports your brand identity, and directly impacts profitability. In luxury hospitality, menu design must combine creativity, clarity, and commercial performance.

Luxury Hospitality Consulting supports hotels and high-end restaurants in creating menus that enhance the dining experience while maximizing operational efficiency and revenue.

Strategic Menu Design Aligned with Your Brand

We design menus that reflect your concept, positioning, and clientele. Every element—from structure to wording—is carefully crafted to ensure coherence with your brand and guest expectations.

Our approach includes:

  • Menu structure and flow optimization
  • Menu wording and descriptions aligned with brand tone
  • Visual hierarchy and layout guidance
  • Consistency across outlets and formats

The result is a menu that is elegant, easy to navigate, and aligned with luxury standards.

Menu Engineering to Improve Performance and Profitability

Beyond aesthetics, a successful menu must support business performance. We analyze and optimize your menu to encourage the right purchasing behavior while maintaining guest satisfaction.

Our expertise covers:

  • Menu engineering and product positioning
  • Pricing strategy and contribution margin analysis
  • Highlighting signature and high-margin items
  • Adaptation to operational constraints and service flow

This structured approach helps increase average check value without compromising the guest experience.

A Tailored and Operationally Efficient Solution

Each property has unique operational realities. Our menu design solutions are customized to your kitchen capabilities, staffing, and service style.

Benefits include:

  • Clear communication between kitchen and service teams
  • Improved operational efficiency
  • Stronger brand consistency
  • Enhanced guest satisfaction and loyalty

Looking to elevate your dining experience and menu performance?

Contact Luxury Hospitality Consulting to design menus that combine elegance, clarity, and profitability.

Thanks to LHC Team, our hotel has 20% more clients this year !
George
Four Season
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